
AMAG

How AMAG Improved Its Utilization by 16% with aspaara
The AI co-pilot aspaara® is revolutionizing job prioritization and workflows. As a result, internal communication and efficiency are being sustainably increased.
+4%
Higher
Productivity
+16%
Higher Paint Booth Utilization
The Customer:
AMAG
AMAG Automobil und Motoren AG is the Swiss market leader in car sales and an authorized dealer for Volkswagen, Audi, SEAT, ŠKODA, and VW Commercial Vehicles. It operates a dense network of dealerships and service centers throughout Switzerland. With sales of CHF 5 billion and a market share of over 30%, AMAG places a strong emphasis on sustainability. Its customer service enjoys an excellent reputation.

Challenge
The AMAG Group, one of Switzerland’s leading car retail companies, enjoys an outstanding reputation for excellent customer service and high-quality vehicles. As a diverse group representing a wide range of automotive brands, AMAG has established itself as a market leader. However, the Body & Paint department faced several challenges:
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There were recurring delays in meeting promised completion dates.
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The cause was identified as incorrect prioritization of the painting sequence.
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This led to inefficient workflows in paint preparation.

Solution: Dynamic Scheduling
By introducing the AI-driven planning solution aspaara®, the workshop achieved systematically better job prioritization. This allows the Body & Paint division to dynamically adapt its processes to the workshop’s current needs, improve the sequencing of jobs, and thus meet more completion dates on time. at each Body & Paint location, aspaara® was implemented within 8 weeks, and today it boosts the overall efficiency of the entire group.
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Jobs are now dynamically prioritized by AI, taking into account the required effort, target completion date, and employee qualifications.

Clear Overview
In addition, MatchingCore® provided a clear overview of every process step, which significantly improved internal communication and collaboration within the workshop.
As a result, key operational metrics were sustainably improved:
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Resource utilization was increased by +4%.
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Paint booth utilization is now +16% higher.
+16%
Utilization
aspaara® was rolled out as the central Bodyshop Management System (BMS) in over 35 AMAG workshops across Switzerland.
Today, aspaara® is revolutionizing job prioritization and workflows across the entire group. Internal communication and efficiency are therefore being sustainably increased.