AMAG
How the Market Leader Makes Its Customers >20% Happier with aspaara
With the introduction of the AI co-pilot aspaara®, AMAG’s customer service optimizes job prioritization and systematically achieves higher on-time delivery.
+20%
higher
On-Time Delivery
+5%
more Cars
Completed
The Customer:
AMAG Group
AMAG Automobil und Motoren AG is the Swiss market leader in car sales and an authorized dealer for Volkswagen, Audi, SEAT, ŠKODA, and VW Commercial Vehicles. It operates a dense network of dealerships and service centers throughout Switzerland. With sales of CHF 5 billion and a market share of over 30%, AMAG places a strong emphasis on sustainability. Its customer service enjoys an excellent reputation.
“Planning with aspaara is brilliant. I can rely completely on the fact that deadlines will be met.”
Peter Huser – Service Manager Body & Paint, Bad Schinznach
Challenge
Despite its success in customer service, AMAG faced a challenging situation:
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Difficulty meeting agreed-upon pick-up times.
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Service advisors needed a precise, up-to-date overview of each workshop’s utilization.
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Without that overview, customer appointments couldn’t be reliably scheduled, risking disappointment already at the booking stage.
Solution
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Introduction of aspaara® to provide a dynamic, real-time capacity overview across all locations.
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Supports efficient planning of new jobs based on current workshop load.
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Detects short-term changes and gives early warning if deadlines cannot be met.
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Helps service advisors set priorities and adjust appointments with customers.
Impact
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Improved on-time delivery by +20%.
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Better scheduling based on actual workshop capacity.
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Service advisors can guarantee realistic, timely handovers.
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Higher customer satisfaction through improved communication and transparency.